Original language | English (US) |
---|---|
Pages (from-to) | 45-53 |
Number of pages | 9 |
Journal | Business Horizons |
Volume | 39 |
Issue number | 4 |
DOIs | |
State | Published - 1996 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Jeffrey K. Pinto, Om P. Kharbanda
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 45-53 |
Number of pages | 9 |
Journal | Business Horizons |
Volume | 39 |
Issue number | 4 |
DOIs | |
State | Published - 1996 |