HOW TO IDENTIFY CARELESS RESPONDERS IN SURVEYS

Hans Baumgartner, Bert Weijters

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Abstract

Careless responders are respondents who lack the motivation to answer survey questions accurately. Empirical findings can be significantly distorted when some respondents devote insufficient effort to the survey task, and researchers therefore attempt to identify such respondents. Many measures of careless responding have been suggested in the literature, but researchers frequently struggle with the selection and appropriate use of the available methods. This chapter offers a classification of existing measures of careless responding along two dimensions and presents a conceptual discussion of their relative strengths and weaknesses. An empirical study demonstrates how the various measures can be used to identify careless responders and how these measures are related to each other.

Original languageEnglish (US)
Title of host publicationReview of Marketing Research
PublisherEmerald Publishing
Pages121-141
Number of pages21
DOIs
StatePublished - Sep 12 2022

Publication series

NameReview of Marketing Research
Volume19
ISSN (Print)1548-6435
ISSN (Electronic)1944-7035

All Science Journal Classification (ASJC) codes

  • Marketing

Fingerprint

Dive into the research topics of 'HOW TO IDENTIFY CARELESS RESPONDERS IN SURVEYS'. Together they form a unique fingerprint.

Cite this