How to Measure Your Bank's Personality: Some Insights from Canada

Erdener Kaynak

doi:10.1108/eb010784

How to Measure Your Bank's Personality: Some Insights from Canada

Erdener Kaynak

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Review article › peer-review

13 Scopus citations

Abstract

Erdener Kaynak considers a bank's perception of its own identity and its customers’ perception of its image, utilising measurements of customer attitudes to bank characteristics and attributes, He focuses on continuing research in a Canadian bank designed to determine which bank attributes customers perceive to be relevant in their image of the bank, and to discover if there is a difference between the identity of the bank and its image.

Original language	English (US)
Pages (from-to)	54-68
Number of pages	15
Journal	International Journal of Bank Marketing
Volume	4
Issue number	3
DOIs	https://doi.org/10.1108/eb010784
State	Published - Jan 3 1986

All Science Journal Classification (ASJC) codes

Marketing

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10.1108/eb010784

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How to Measure Your Bank's Personality: Some Insights from Canada

Abstract

All Science Journal Classification (ASJC) codes

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