Abstract
Erdener Kaynak considers a bank's perception of its own identity and its customers’ perception of its image, utilising measurements of customer attitudes to bank characteristics and attributes, He focuses on continuing research in a Canadian bank designed to determine which bank attributes customers perceive to be relevant in their image of the bank, and to discover if there is a difference between the identity of the bank and its image.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 54-68 |
| Number of pages | 15 |
| Journal | International Journal of Bank Marketing |
| Volume | 4 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jan 3 1986 |
All Science Journal Classification (ASJC) codes
- Marketing
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