TY - JOUR
T1 - HPV prevention is not just for girls
T2 - an examination of college-age-students’ adoption of HPV vaccines
AU - Grantham, Susan
AU - Connolly-Ahern, Colleen
AU - Ahern, Lee
N1 - Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.
PY - 2020/7/2
Y1 - 2020/7/2
N2 - This study identifies source(s) of information young adults found to be persuasive in choosing/declining HPV vaccines. The results indicate that males are not getting HPV vaccination information from either their physician, parent, or DTC advertising. Females reported that physicians and their mothers were the most influential sources of information. Additionally, females found that risk message frames focusing on empowerment, reduced dread, control and benefit in the DTC HPV vaccine advertisements were persuasive; males did not. With the rapid rise of HPV related cancers found in males, there is a need to inform males and their parents about for HPV vaccines.
AB - This study identifies source(s) of information young adults found to be persuasive in choosing/declining HPV vaccines. The results indicate that males are not getting HPV vaccination information from either their physician, parent, or DTC advertising. Females reported that physicians and their mothers were the most influential sources of information. Additionally, females found that risk message frames focusing on empowerment, reduced dread, control and benefit in the DTC HPV vaccine advertisements were persuasive; males did not. With the rapid rise of HPV related cancers found in males, there is a need to inform males and their parents about for HPV vaccines.
UR - http://www.scopus.com/inward/record.url?scp=85089154091&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85089154091&partnerID=8YFLogxK
U2 - 10.1080/07359683.2020.1802936
DO - 10.1080/07359683.2020.1802936
M3 - Article
C2 - 32762321
AN - SCOPUS:85089154091
SN - 0735-9683
VL - 37
SP - 193
EP - 206
JO - Health Marketing Quarterly
JF - Health Marketing Quarterly
IS - 3
ER -
