TY - GEN
T1 - "I am not a YouTuber who can make whatever video I want. I have to keep appeasing algorithms"
T2 - 25th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2022
AU - Ma, Renkai
AU - Kou, Yubo
N1 - Publisher Copyright:
© 2022 Owner/Author.
PY - 2022/11/8
Y1 - 2022/11/8
N2 - Recent HCI studies have recognized an analogy between bureaucracy and algorithmic systems; given platformization of content creators, video sharing platforms like YouTube and TikTok practice creator moderation, i.e., an assemblage of algorithms that manage not only creators' content but also their income, visibility, identities, and more. However, it has not been fully understood as to how bureaucracy manifests in creator moderation. In this poster, we present an interview study with 28 YouTubers (i.e., video content creators) to analyze the bureaucracy of creator moderation from their moderation experiences. We found participants wrestled with bureaucracy as multiple obstructions in re-examining moderation decisions, coercion to appease different algorithms in creator moderation, and the platform's indifference to participants' labor. We discuss and contribute a conceptual understanding of how algorithmic and organizational bureaucracy intertwine in creator moderation, laying a solid ground for our future study.
AB - Recent HCI studies have recognized an analogy between bureaucracy and algorithmic systems; given platformization of content creators, video sharing platforms like YouTube and TikTok practice creator moderation, i.e., an assemblage of algorithms that manage not only creators' content but also their income, visibility, identities, and more. However, it has not been fully understood as to how bureaucracy manifests in creator moderation. In this poster, we present an interview study with 28 YouTubers (i.e., video content creators) to analyze the bureaucracy of creator moderation from their moderation experiences. We found participants wrestled with bureaucracy as multiple obstructions in re-examining moderation decisions, coercion to appease different algorithms in creator moderation, and the platform's indifference to participants' labor. We discuss and contribute a conceptual understanding of how algorithmic and organizational bureaucracy intertwine in creator moderation, laying a solid ground for our future study.
UR - http://www.scopus.com/inward/record.url?scp=85143795764&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85143795764&partnerID=8YFLogxK
U2 - 10.1145/3500868.3559445
DO - 10.1145/3500868.3559445
M3 - Conference contribution
AN - SCOPUS:85143795764
T3 - Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
SP - 8
EP - 13
BT - CSCW 2022 - Conference Companion Publication of the 2022 Computer Supported Cooperative Workand Social Computing
PB - Association for Computing Machinery
Y2 - 8 November 2022 through 22 November 2022
ER -