If you build it, they will come: A case-study of how FSU Libraries grew engineering services through targeted rebranding and outreach for a multi-institution college of engineering

The College of Engineering (COE) was established as a joint collegiate program serving two universities in Tallahassee, FL: Florida A & M University (FAMU) and the Florida State University (FSU). The COE campus is located at a separate, neutral location between the two main campuses in an area called Innovation Park. Library services for the COE are provided through FSU Libraries, which includes a tiny physical COE Library space, and the papers' authors serve as the two COE Librarians. Due to the unique challenges related to serving a multi-institutional, student, staff, faculty, and researcher populations in a physically separate campus location, FSU Libraries has had to rethink the traditional academic library service model. From rebranding outreach materials to incorporate neutral non-institutionally affiliated colors, to moving the location of office hours from the physically tight COE Library space to a more adaptable atrium location, to troubleshooting access and its associated technical problems for information provided by FAMU, to reinvigorating what it means to be a COE Librarian, the authors share their methods and steps undertaken to fully assimilate themselves as leaders of information needs for all COE students, staff, faculty, and researchers. This case-study examines both the successful innovations and the failed attempts to re-energize the relationship between COE constituents and Libraries. The authors also touch on how they challenged what it means when the COE Library 'holds a workshop and how building these new relationships support the COE's staff-initiated conversations and opportunities on how to better reach COE students, faculty, and researchers. Even with the unique COE situation presented by the authors, this paper has an opportunity to serve as a guide and idea generator for other COE Librarians as they work within the boundaries of their own COE constraints.