Abstract
This article investigates the cognitive linguistic processes involved in organizational identity construction through language-based identity claims. The organizational imaging process constructs an organization's identity in relation to a system of positively and negatively valued conceptual categories. It involves using language to establish a classification scheme and to define the organization within this scheme. The authors develop a framework for identifying these cognitive linguistic processes based on a grounded-theory study of language use in corporate mission statements. Their findings contribute to a deeper understanding of language's role in organizational identity construction.
Original language | English (US) |
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Pages (from-to) | 155-187 |
Number of pages | 33 |
Journal | Journal of Business and Technical Communication |
Volume | 21 |
Issue number | 2 |
DOIs | |
State | Published - Apr 2007 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Communication
- General Business, Management and Accounting