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Impact of e-detailing on the number of new prescriptions
Füsun F. Gönül, Franklin J. Carter
Marketing
Research output
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Article
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peer-review
15
Scopus citations
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Keyphrases
Pharmaceutical Industry
100%
Fixed Effects
100%
Response Model
100%
Recent Trends
100%
Specific Factors
100%
Product-specific
100%
Unobserved Heterogeneity
100%
Therapeutic Categories
100%
Industrial Sources
100%
Pharmaceutical Products
100%
Mathematics
Concludes
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Response Model
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Economics, Econometrics and Finance
Fixed Effects
100%
Pharmaceutical Industry
100%