Impact of individual differences on Web searching performance: Issues for design and the digital divide

Allison J. Morgan, Eileen M. Trauth

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations


This chapter will encourage the consideration of the role of individual differences in determining Web behavior and performance, which could inform and improve the development of search engines. Currently, users of search engines may experience differences in their level of success in searching for information. This difference could be realized through search success or search strategies. However, there is currently no definitive explanation regarding the characteristics that influence differences in search engine use and behavior. This chapter will serve as an introduction to and explore the phenomena of online Web searching and the potential role of individual differences in investigating this situation. An overview of the literature will be detailed as well as issues regarding how individual differences can be incorporated into this type of research. This chapter will support the notion that individual usage and performance with Web search engines is influenced by a collection of factors, more specifically, individual differences.

Original languageEnglish (US)
Title of host publicationCognitively Informed Systems
Subtitle of host publicationUtilizing Practical Approaches to Enrich Information Presentation and Transfer
PublisherIGI Global
Number of pages22
ISBN (Print)9781591408420
StatePublished - 2006

All Science Journal Classification (ASJC) codes

  • General Decision Sciences


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