Improving competitiveness through performance evaluation using the APC model: A case in micro-irrigation

Mohan Rao, Rishi Chhabria, Angappa Gunasekaran, Purnendu Mandal

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


With a growing worldwide population, water scarcity is growing as well. As most of the usable water on Earth is used for agriculture, micro-irrigation is considered to be desirable, sustainable and much more efficient method than conventional irrigation. This article focuses on management of water resources and performance evaluation of micro-irrigation firms. The competition and corporate financial performances is evaluated using APC model in order to provide strategic directions in water industry. The results, from application of APC model to a micro-irrigation company, provide insight to management in taking corrective actions for improvement in the short term. The results also provide cues in conducting SWOT analysis for developing strategies to compete effectively in the long term. This paper is important to researchers and business executives interested in measuring and evaluating corporate performance in terms of productivity, price recovery, and profitability, as well as to those interested in water conservation and sustainability.

Original languageEnglish (US)
Pages (from-to)1-11
Number of pages11
JournalInternational Journal of Production Economics
StatePublished - Jan 2018

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Economics and Econometrics
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering


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