Improving the profitability of retail merchandising decisions-Revisited

Michael A. McGinnis; Myron Gable; R. Burt Madden

doi:10.1007/BF02729486

Improving the profitability of retail merchandising decisions-Revisited

Michael A. McGinnis, Myron Gable, R. Burt Madden

Penn State New Kensington

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

Despite the importance of managing retail profitability, little work was been reported in recent years that evaluates the effectiveness of various retail profitability performance measures. In this article the authors use regression analysis to evaluate the usefulness of Gross Margin Return on Inventory Investment (GMROI). The results suggest that GMROI warrants serious consideration for use in retail control and planning activities.

Original language	English (US)
Pages (from-to)	49-57
Number of pages	9
Journal	Journal of the Academy of Marketing Science
Volume	12
Issue number	1-2
DOIs	https://doi.org/10.1007/BF02729486
State	Published - Dec 1984

All Science Journal Classification (ASJC) codes

Business and International Management
Economics and Econometrics
Marketing

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10.1007/BF02729486

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abstract = "Despite the importance of managing retail profitability, little work was been reported in recent years that evaluates the effectiveness of various retail profitability performance measures. In this article the authors use regression analysis to evaluate the usefulness of Gross Margin Return on Inventory Investment (GMROI). The results suggest that GMROI warrants serious consideration for use in retail control and planning activities.",

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Improving the profitability of retail merchandising decisions-Revisited

Abstract

All Science Journal Classification (ASJC) codes

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