TY - GEN
T1 - Incorporating trust into combinatorial auctions
T2 - 2009 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Workshops, WI-IAT Workshops 2009
AU - Airy, Guruprasad
AU - Chen, Po Chun
AU - Mullen, Tracy
AU - Yen, John
PY - 2009/12/1
Y1 - 2009/12/1
N2 - As the use of automated negotiations becomes more mainstream, one key attribute that needs to be incorporated is a measure of a seller s trust or reliability. In this paper, we describe a combinatorial auction mechanism that allows buyers to specify their preferences over both an item and the seller s trustworthiness, and use it to generate a bid for a bundle of items. We consider some implications of generating a combined trust rating for a bundle of resources that are supplied by more than one seller. We show that allowing buyers to specify trust preferences leads to a higher overall utility and task completion rate than when compared with a model that does not consider seller trustworthiness.
AB - As the use of automated negotiations becomes more mainstream, one key attribute that needs to be incorporated is a measure of a seller s trust or reliability. In this paper, we describe a combinatorial auction mechanism that allows buyers to specify their preferences over both an item and the seller s trustworthiness, and use it to generate a bid for a bundle of items. We consider some implications of generating a combined trust rating for a bundle of resources that are supplied by more than one seller. We show that allowing buyers to specify trust preferences leads to a higher overall utility and task completion rate than when compared with a model that does not consider seller trustworthiness.
UR - http://www.scopus.com/inward/record.url?scp=84863412145&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84863412145&partnerID=8YFLogxK
U2 - 10.1109/WI-IAT.2009.360
DO - 10.1109/WI-IAT.2009.360
M3 - Conference contribution
AN - SCOPUS:84863412145
SN - 9780769538013
T3 - Proceedings - 2009 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Workshops, WI-IAT Workshops 2009
SP - 607
EP - 613
BT - Proceedings - 2009 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology - Workshops, WI-IAT Workshops 2009
Y2 - 15 September 2009 through 18 September 2009
ER -