Individual Differences in Multisensory Flavor Perception

Cordelia A. Running, John E. Hayes

Research output: Chapter in Book/Report/Conference proceedingChapter

15 Scopus citations


Flavor is perceived differently across individuals. While there are certainly common percepts that all humans can relate to, the degree to which we each experience these sensations from particular foods or objects can vary. Some of this variability comes from differences in our experiences: how familiar we are with, what we have been told about, or the personal value we assign to an item or sensation. However, environment and experience do not explain all of the differences in flavor perception. Biology is a large determinant of the array and intensity of sensations that an individual experiences. Understanding this biological variability can assist in the study of human ingestive behavior and the design of food products. This chapter reviews the current state of knowledge on individual differences in flavor perception, specifically the variation in tactile, chemesthetic, odor, and taste sensations. The genetic or biological roots of these differences are discussed, as well as how these differences may or may not alter food preference and intake.

Original languageEnglish (US)
Title of host publicationMultisensory Flavor Perception
Subtitle of host publicationFrom Fundamental Neuroscience Through to the Marketplace
PublisherElsevier Inc.
Number of pages26
ISBN (Electronic)9780081003510
ISBN (Print)9780081003503
StatePublished - Apr 13 2016

All Science Journal Classification (ASJC) codes

  • General Engineering
  • General Agricultural and Biological Sciences


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