TY - JOUR
T1 - Influence of culture on purchase decision
T2 - Integrative models development of amusement park customers
AU - Choi, Danny Woosik
AU - Lee, Seoki
AU - Alcorn, Michelle
N1 - Publisher Copyright:
© 2020
PY - 2020/5
Y1 - 2020/5
N2 - The current study developed and examined integrative models to analyze the influence of national culture on purchase decision attributes (PDAs) between American and Chinese amusement park customers using the consumer style inventory (CSI), attributes of purchase decisions, and cultural dimensions. Exploratory and confirmatory factor analyses confirmed the dimensions (i.e., cultural dimensions and PDAs); the prevalent estimate of error covariance; the validity of the integrative models and the group invariance; and the effects among the latent variables. Structural equation modeling suggested significant impacts of power distance (PD), uncertainty avoidance (UA) and long-term orientation (ORI) on PDAs. The group invariance model analysis showed significantly more positive impacts of PD and ORI on PDAs among Chinese amusement park customers. Theoretical and managerial implications such as insignificance of individualism/ collectivism, perception of price appropriateness, niche markets development for American customers, and more diverse products and service packages for Chinese customers, are discussed.
AB - The current study developed and examined integrative models to analyze the influence of national culture on purchase decision attributes (PDAs) between American and Chinese amusement park customers using the consumer style inventory (CSI), attributes of purchase decisions, and cultural dimensions. Exploratory and confirmatory factor analyses confirmed the dimensions (i.e., cultural dimensions and PDAs); the prevalent estimate of error covariance; the validity of the integrative models and the group invariance; and the effects among the latent variables. Structural equation modeling suggested significant impacts of power distance (PD), uncertainty avoidance (UA) and long-term orientation (ORI) on PDAs. The group invariance model analysis showed significantly more positive impacts of PD and ORI on PDAs among Chinese amusement park customers. Theoretical and managerial implications such as insignificance of individualism/ collectivism, perception of price appropriateness, niche markets development for American customers, and more diverse products and service packages for Chinese customers, are discussed.
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U2 - 10.1016/j.ijhm.2020.102502
DO - 10.1016/j.ijhm.2020.102502
M3 - Article
AN - SCOPUS:85081027172
SN - 0278-4319
VL - 87
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
M1 - 102502
ER -