TY - JOUR
T1 - Information empowers vegetable supply chain
T2 - A study of information needs and sharing strategies among farmers and vendors
AU - Zhong, Bu
AU - Yang, Fan
AU - Chen, Yen Lin
N1 - Publisher Copyright:
© 2015 Elsevier B.V.
PY - 2015/9/1
Y1 - 2015/9/1
N2 - Agricultural extension systems often fail due to inadequate knowledge of farmers' information needs and sharing strategies. This study aims to meet an urgent need of studying information needs and sharing strategies among vegetable farmers and vendors in Chengdu, China, whose results might be used in building a center of agricultural information disseminating vegetable production and marketing information. The findings disclose interesting differences between the farmers and vendors regarding their willingness to join such a center, information needs, sharing strategies and preferred information sources. Ample evidences justify the construction of the proposed center of agricultural information, which should not only empower the vegetable farmers and vendors but also enhance the efficiency of the existing vegetable supply chain and food security. Cross-discipline research involving both agriculture and communication scholars, like this, should shed more insights on working out strategies to cope with agricultural challenges.
AB - Agricultural extension systems often fail due to inadequate knowledge of farmers' information needs and sharing strategies. This study aims to meet an urgent need of studying information needs and sharing strategies among vegetable farmers and vendors in Chengdu, China, whose results might be used in building a center of agricultural information disseminating vegetable production and marketing information. The findings disclose interesting differences between the farmers and vendors regarding their willingness to join such a center, information needs, sharing strategies and preferred information sources. Ample evidences justify the construction of the proposed center of agricultural information, which should not only empower the vegetable farmers and vendors but also enhance the efficiency of the existing vegetable supply chain and food security. Cross-discipline research involving both agriculture and communication scholars, like this, should shed more insights on working out strategies to cope with agricultural challenges.
UR - http://www.scopus.com/inward/record.url?scp=84952061580&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84952061580&partnerID=8YFLogxK
U2 - 10.1016/j.compag.2015.07.009
DO - 10.1016/j.compag.2015.07.009
M3 - Article
AN - SCOPUS:84952061580
SN - 0168-1699
VL - 117
SP - 81
EP - 90
JO - Computers and Electronics in Agriculture
JF - Computers and Electronics in Agriculture
ER -