Innovation and factors affecting the success of npd projects: Literature explorations and descriptions

Supachart Iamratanakul, Perasit Patanakul, Dragan Milosevic

Research output: Contribution to journalArticlepeer-review

16 Scopus citations


This paper explores the innovation literature by focusing on technological evolution and revolution. Technological evolution is viewed in three perspectives: 1. the best time for new businesses to enter into markets, 2. the incumbents’ response to the challenge from an entrant, and 3. the mortality of firms in an industry. The characteristics of each perspective are described in detail. The emphasis on the technological revolution is viewed as the comparison between sustaining technology versus disruptive technology. Critical success factors in New Product Development (NPD) projects are also described to look at how the differences of factors for achieving the success between NPD projects and other projects are. Finally, this research concludes that the alignment between NPD projects and innovation could be examined.

Original languageEnglish (US)
Pages (from-to)176-189
Number of pages14
JournalInternational Journal of Management Science and Engineering Management
Issue number3
StatePublished - Jan 1 2008

All Science Journal Classification (ASJC) codes

  • Engineering (miscellaneous)
  • Mechanical Engineering
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management


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