@inbook{51cb997e452f47b7b21f954f926eaf8f,
title = "International Corporate Alliances: How Strategic are they?",
abstract = "Most of the time international corporate alliances are referred to as strategic alliances. This paper attempts to distinguish convenience versus strategic alliances. It maintains that although all international corporate alliances provide learning, this learning does not necessarily always lead to strategic learning. This is the preliminary version of a forthcoming paper. It emphasizes the need for exploring strategic aspects of international corporate alliances.",
author = "Samli, {A. Coskun} and Erdener Kaynak and Haroon Sharif",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17311-5_62",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "437--441",
booktitle = "Developments in Marketing Science",
address = "United States",
}