Internationalising business education curriculum in a 'flat world': The scope and constraints

Evelyn Wamboye, Abel Adekola, Andrew Baldwin

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


This study empirically analyses the scope and constraints of internationalising business education curriculum in the USA. Using primary data, we evaluate the extent to which faculty members engage in internationalisation activities, the potential job risk attached to the process and the university support. Additionally we attempt to address the following three questions: What are the current approaches to business curriculum internationalisation? What are the constraints? What other effective and cost efficient approaches can faculty members use? Results point to compelling evidence that majority of the faculty members are currently internationalisation their curriculum. However, the preferred approach is by infusing cross-cultural elements in the course content rather than involve international travel. Nonetheless, they face cost constraints and lack of proper international experiences. Furthermore job risk plays a significant role in a faculty's decision to internationalise.

Original languageEnglish (US)
Pages (from-to)99-115
Number of pages17
JournalInternational Journal of Trade and Global Markets
Issue number2
StatePublished - 2014

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business and International Management


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