TY - JOUR
T1 - Internationally Oriented Marketing Curriculum Development
T2 - A Comparative Study of Canada, the U.S.A., and New Zealand
AU - Kaynak, Erdener
AU - Yucelt, Ugur
AU - Barker, A. Tansu
PY - 1990/12
Y1 - 1990/12
N2 - The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.
AB - The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.
UR - http://www.scopus.com/inward/record.url?scp=84970532832&partnerID=8YFLogxK
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U2 - 10.1177/027347539001200308
DO - 10.1177/027347539001200308
M3 - Article
AN - SCOPUS:84970532832
SN - 0273-4753
VL - 12
SP - 53
EP - 63
JO - Journal of Marketing Education
JF - Journal of Marketing Education
IS - 3
ER -