@inbook{886a6e6a18c54c1fb325b33c330c645c,
title = "Internationally-Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand",
abstract = "This study is designed to examine the business school program and curriculum in a comparative manner by involving business schools from countries like the U.S.A., Canada, and New Zealand. Data were analyzed by using the X version of the SPSS computer package. In particular, the study looked at three important but interrelated issues: a) student belief structures regarding international business and trade, b) subject selection in undergraduate international marketing management curriculum design, and c) the most preferred methods of instruction in learning international marketing subjects. Findings indicate that business schools of all sizes and from different countries are in need of preparing their students for the competitive global markets.",
author = "Erdener Kaynak and Ugur Yucelt and Barker, {A. Tansu}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17055-8_45",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "222--226",
booktitle = "Developments in Marketing Science",
address = "United States",
}