Internationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand

Erdener Kaynak; Ugur Yucelt; A. Tansu Barker

doi:10.1177/027347539001200308

Internationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand

Erdener Kaynak
, Ugur Yucelt
, A. Tansu Barker

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

14 Scopus citations

Abstract

The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.

Original language	English (US)
Pages (from-to)	53-63
Number of pages	11
Journal	Journal of Marketing Education
Volume	12
Issue number	3
DOIs	https://doi.org/10.1177/027347539001200308
State	Published - Dec 1990

All Science Journal Classification (ASJC) codes

Education
Marketing

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10.1177/027347539001200308

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abstract = "The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.",

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AB - The study compared business school programs and curricula in Canada, New Zealand, and the U.S.A. Findings indicate that business schools of all sizes and in different countries need to prepare their students for the competitive global markets. In particular, knowledge and expertise in international marketing are important prerequisites for general business education and they need to be acquired by all business students around the world.

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Internationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand

Abstract

All Science Journal Classification (ASJC) codes

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