Introduction

Stefan Wuyts; Marnik G. Dekimpe; Els Gijsbrechts; Rik Pieters

doi:10.4324/9780203863565

Introduction

Stefan Wuyts
, Marnik G. Dekimpe
, Els Gijsbrechts
, Rik Pieters

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	The Connected Customer
Subtitle of host publication	The Changing Nature of Consumer and Business Markets
Publisher	Taylor and Francis
Pages	1-4
Number of pages	4
ISBN (Print)	9780203863565
DOIs	https://doi.org/10.4324/9780203863565
State	Published - Jan 1 2011

All Science Journal Classification (ASJC) codes

General Psychology

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10.4324/9780203863565

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AU - Gijsbrechts, Els

AU - Pieters, Rik

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BT - The Connected Customer

PB - Taylor and Francis

ER -

Introduction

All Science Journal Classification (ASJC) codes

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