Introduction: Special section on Contemporary marketing strategy research

Gaia Rubera; Kapil Tuli; Stefan Wuyts

doi:10.1016/j.ijresmar.2024.04.004

Introduction: Special section on Contemporary marketing strategy research

Gaia Rubera, Kapil Tuli, Stefan Wuyts

Marketing

Research output: Contribution to journal › Editorial › peer-review

1 Scopus citations

Original language	English (US)
Pages (from-to)	171-173
Number of pages	3
Journal	International Journal of Research in Marketing
Volume	41
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2024.04.004
State	Published - Jun 2024

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/j.ijresmar.2024.04.004

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@article{bef07a6c40314af58f61b2a3b89a7b5a,

title = "Introduction: Special section on Contemporary marketing strategy research",

author = "Gaia Rubera and Kapil Tuli and Stefan Wuyts",

year = "2024",

month = jun,

doi = "10.1016/j.ijresmar.2024.04.004",

language = "English (US)",

volume = "41",

pages = "171--173",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "2",

}

TY - JOUR

T1 - Introduction

T2 - Special section on Contemporary marketing strategy research

AU - Rubera, Gaia

AU - Tuli, Kapil

AU - Wuyts, Stefan

PY - 2024/6

Y1 - 2024/6

UR - http://www.scopus.com/inward/record.url?scp=85191808789&partnerID=8YFLogxK

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U2 - 10.1016/j.ijresmar.2024.04.004

DO - 10.1016/j.ijresmar.2024.04.004

M3 - Editorial

AN - SCOPUS:85191808789

SN - 0167-8116

VL - 41

SP - 171

EP - 173

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 2

ER -

Introduction: Special section on Contemporary marketing strategy research

All Science Journal Classification (ASJC) codes

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