TY - GEN
T1 - Investigating the relevance of sponsored results for web ecommerce queries
AU - Jansen, Bernard J.
PY - 2007
Y1 - 2007
N2 - Are sponsored links, the primary business model for Web search engines, providing Web consumers with relevant results? This research addresses this issue by investigating the relevance of sponsored and non-sponsored links for ecommerce queries from the major search engines. The results show that average relevance ratings for sponsored and non-sponsored links are virtually the same, although the relevance ratings for sponsored links are statistically higher. We used 108 ecommerce queries and 8,256 retrieved links for these queries from three major Web search engines, Google, MSN, and Yahoo!. We present the implications for Web search engines and sponsored search as a long-term business model as well as a mechanism for finding relevant information for searchers.
AB - Are sponsored links, the primary business model for Web search engines, providing Web consumers with relevant results? This research addresses this issue by investigating the relevance of sponsored and non-sponsored links for ecommerce queries from the major search engines. The results show that average relevance ratings for sponsored and non-sponsored links are virtually the same, although the relevance ratings for sponsored links are statistically higher. We used 108 ecommerce queries and 8,256 retrieved links for these queries from three major Web search engines, Google, MSN, and Yahoo!. We present the implications for Web search engines and sponsored search as a long-term business model as well as a mechanism for finding relevant information for searchers.
UR - http://www.scopus.com/inward/record.url?scp=36448950786&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=36448950786&partnerID=8YFLogxK
U2 - 10.1145/1277741.1277944
DO - 10.1145/1277741.1277944
M3 - Conference contribution
AN - SCOPUS:36448950786
SN - 1595935975
SN - 9781595935977
T3 - Proceedings of the 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR'07
SP - 857
EP - 858
BT - Proceedings of the 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR'07
T2 - 30th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR'07
Y2 - 23 July 2007 through 27 July 2007
ER -