TY - JOUR
T1 - Involvement without Knowledge Gain
T2 - A Meta-Analysis of the Cognitive Effects of Website Interactivity
AU - Yang, Fan
AU - Shen, Fuyuan
N1 - Publisher Copyright:
© 2019, © 2019 Broadcast Education Association.
PY - 2019/4/3
Y1 - 2019/4/3
N2 - A meta-analysis of 37 studies was conducted to investigate the cognitive effects of website interactivity. Study results suggested that interactivity significantly enhanced user involvement, but did not help with message comprehension, elaboration, memory, or knowledge gain. Other findings showed that the cognitive effects of website interactivity did not vary by different operationalizations of interactivity and that high levels of interactivity failed to benefit users’ cognitions. Additional results indicated that for experiential websites, incorporating interactivity facilitated users’ cognitive performances. The same benefit of website interactivity, however, failed to hold true for informational websites.
AB - A meta-analysis of 37 studies was conducted to investigate the cognitive effects of website interactivity. Study results suggested that interactivity significantly enhanced user involvement, but did not help with message comprehension, elaboration, memory, or knowledge gain. Other findings showed that the cognitive effects of website interactivity did not vary by different operationalizations of interactivity and that high levels of interactivity failed to benefit users’ cognitions. Additional results indicated that for experiential websites, incorporating interactivity facilitated users’ cognitive performances. The same benefit of website interactivity, however, failed to hold true for informational websites.
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U2 - 10.1080/08838151.2019.1622341
DO - 10.1080/08838151.2019.1622341
M3 - Article
AN - SCOPUS:85067811356
SN - 0883-8151
VL - 63
SP - 211
EP - 230
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 2
ER -