Original language | English (US) |
---|---|
Pages (from-to) | xxi-xxviii |
Journal | Journal of Global Marketing |
Volume | 16 |
Issue number | 1-2 |
State | Published - 2003 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Erdener Kaynak
Research output: Contribution to journal › Editorial › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | xxi-xxviii |
Journal | Journal of Global Marketing |
Volume | 16 |
Issue number | 1-2 |
State | Published - 2003 |