TY - JOUR
T1 - Journalism degree motivations
T2 - The development of a scale
AU - Carpenter, Serena
AU - Grant, August E.
AU - Hoag, Anne
N1 - Publisher Copyright:
© AEJMC 2014.
PY - 2016/9/1
Y1 - 2016/9/1
N2 - Scientific knowledge should reflect valid, consistent measurement. It is argued research on scale development needs to be more systematic and prevalent. The intent of this article is to address scale development by creating and validating a construct that measures the underlying reasons why undergraduate students seek a degree in journalism, the Journalism Degree Motivations (JDM) scale. Through a multimethod approach and seven-step process, a set of motivations that reflect existing theory and measures was developed. The JDM scale is composed of eight factors: social responsibility, reporting, social prestige, sports media, photography, writing, varied career, and numbers and science anxiety.
AB - Scientific knowledge should reflect valid, consistent measurement. It is argued research on scale development needs to be more systematic and prevalent. The intent of this article is to address scale development by creating and validating a construct that measures the underlying reasons why undergraduate students seek a degree in journalism, the Journalism Degree Motivations (JDM) scale. Through a multimethod approach and seven-step process, a set of motivations that reflect existing theory and measures was developed. The JDM scale is composed of eight factors: social responsibility, reporting, social prestige, sports media, photography, writing, varied career, and numbers and science anxiety.
UR - http://www.scopus.com/inward/record.url?scp=84980323891&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84980323891&partnerID=8YFLogxK
U2 - 10.1177/1077695814551835
DO - 10.1177/1077695814551835
M3 - Article
AN - SCOPUS:84980323891
SN - 1077-6958
VL - 71
SP - 5
EP - 27
JO - Journalism and Mass Communication Educator
JF - Journalism and Mass Communication Educator
IS - 1
ER -