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Just the faces: Exploring the effects of facial features in print advertising
Li Xiao,
Min Ding
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
48
Scopus citations
Overview
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Dive into the research topics of 'Just the faces: Exploring the effects of facial features in print advertising'. Together they form a unique fingerprint.
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Business & Economics
Print Advertising
100%
Product Category
22%
Face Recognition
17%
Holistic Approach
12%
Trustworthiness
12%
Purchase Intention
10%
Attractiveness
10%
Traits
10%
Empirical Study
7%