Kaynak urges more theory development in food marketing: Cross-national and cross-cultural issues in food marketing

Erdener Kaynak, Lea Marie Callais

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish (US)
Pages (from-to)158-160
Number of pages3
JournalInternational Journal of Commerce and Management
Issue number3-4
StatePublished - Mar 1 2001

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

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