TY - JOUR
T1 - Kenneth Burke at the MoMA
T2 - A viewer’s theory*
AU - Hawhee, Debra
AU - Poole, Megan
N1 - Publisher Copyright:
© 2019, © 2019 National Communication Association.
PY - 2019/10/2
Y1 - 2019/10/2
N2 - When Kenneth Burke visited the Museum of Modern Art exhibition “Road to Victory: A Procession of Photographs of the Nation at War” in the summer of 1942, he most likely did not expect to leave with such intense and intensely contradictory impressions. His visit there offers rhetoric scholars an opportunity to examine the exhibition–important for museum rhetoric because of its propagandistic political message and its innovative visual and material design. Considering the exhibition on its own terms, and the way designers managed problems of circulation and implemented new methods of “extended vision” helps us to present Burke’s then-developing theories (placement, the pentad) as themselves decidedly visual–photographic, even–and concomitantly, for that moment at least, as decidedly war-directed.
AB - When Kenneth Burke visited the Museum of Modern Art exhibition “Road to Victory: A Procession of Photographs of the Nation at War” in the summer of 1942, he most likely did not expect to leave with such intense and intensely contradictory impressions. His visit there offers rhetoric scholars an opportunity to examine the exhibition–important for museum rhetoric because of its propagandistic political message and its innovative visual and material design. Considering the exhibition on its own terms, and the way designers managed problems of circulation and implemented new methods of “extended vision” helps us to present Burke’s then-developing theories (placement, the pentad) as themselves decidedly visual–photographic, even–and concomitantly, for that moment at least, as decidedly war-directed.
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U2 - 10.1080/00335630.2019.1657237
DO - 10.1080/00335630.2019.1657237
M3 - Article
AN - SCOPUS:85074975825
SN - 0033-5630
VL - 105
SP - 418
EP - 440
JO - Quarterly Journal of Speech
JF - Quarterly Journal of Speech
IS - 4
ER -