TY - JOUR
T1 - Key trends in environmental advertising across 30 years in National Geographic magazine
AU - Ahern, Lee
AU - Bortree, Denise Sevick
AU - Smith, Alexandra Nutter
N1 - Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2013/5
Y1 - 2013/5
N2 - This longitudinal retrospective case study describes the sponsors, ad types, frames and message factors in green advertising over three decades in National Geographic magazine, the bellwether nature publication in the USA. In addition to providing a clearer picture of the extent and nature of environmental strategic messaging over three decades, results provide empirical support for theoretical relationships between the level of green advertising and economic indicators. After providing historical and theoretical context, detailed results are presented for both overall and longitudinal analysis. Limitations and implications for future research are discussed.
AB - This longitudinal retrospective case study describes the sponsors, ad types, frames and message factors in green advertising over three decades in National Geographic magazine, the bellwether nature publication in the USA. In addition to providing a clearer picture of the extent and nature of environmental strategic messaging over three decades, results provide empirical support for theoretical relationships between the level of green advertising and economic indicators. After providing historical and theoretical context, detailed results are presented for both overall and longitudinal analysis. Limitations and implications for future research are discussed.
UR - http://www.scopus.com/inward/record.url?scp=84876697351&partnerID=8YFLogxK
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U2 - 10.1177/0963662512444848
DO - 10.1177/0963662512444848
M3 - Article
C2 - 23833111
AN - SCOPUS:84876697351
SN - 0963-6625
VL - 22
SP - 479
EP - 494
JO - Public Understanding of Science
JF - Public Understanding of Science
IS - 4
ER -