TY - JOUR
T1 - Knowledge, Performance, and Exporter Satisfaction
T2 - An Exploratory Study
AU - Wang, Guangping
AU - Olsen, Janeen E.
N1 - Funding Information:
Guangping Wang is Assistant Professor of Business, Pennsylvania State University at Hazleton. Janeen E. Olsen is Associate Professor of Marketing, Sonoma State University. Address correspondence to: Guangping Wang, 76 University Drive, Penn State University, Hazleton, PA 18201 (E-mail: [email protected]). This project was started when both authors were at Louisiana State University. The authors gratefully acknowledge the financial support provided by the Department of Marketing at LSU.
PY - 2002
Y1 - 2002
N2 - Managers' satisfaction with their exporting activities may significantly affect firms' future exporting behavior, yet it has been examined in few studies. Built on the theory of disconfirmation of expectation and the resource-based view of competitive advantage, we propose and test a model of exporter satisfaction that identifies three groups of antecedents to satisfaction. Background knowledge lays the foundation for developing export marketing expertise, which is directly responsible for export performance in terms of profitability and disconfirmation of prior expectations. Exporter satisfaction is proposed to be a function of performance. Empirical support was found for ten of the eleven hypothesized relationships.
AB - Managers' satisfaction with their exporting activities may significantly affect firms' future exporting behavior, yet it has been examined in few studies. Built on the theory of disconfirmation of expectation and the resource-based view of competitive advantage, we propose and test a model of exporter satisfaction that identifies three groups of antecedents to satisfaction. Background knowledge lays the foundation for developing export marketing expertise, which is directly responsible for export performance in terms of profitability and disconfirmation of prior expectations. Exporter satisfaction is proposed to be a function of performance. Empirical support was found for ten of the eleven hypothesized relationships.
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U2 - 10.1300/J042v15n03_03
DO - 10.1300/J042v15n03_03
M3 - Article
AN - SCOPUS:0347304220
SN - 0891-1762
VL - 15
SP - 39
EP - 64
JO - Journal of Global Marketing
JF - Journal of Global Marketing
IS - 3-4
ER -