TY - JOUR
T1 - Language, translocality and urban change
T2 - Online and offline signage in four Gothenburg neighbourhoods
AU - Rosendal, Tove
AU - Nielsen, Helle Lykke
AU - Järlehed, Johan
AU - Milani, Tommaso M.
AU - Löfdahl, Maria
N1 - Publisher Copyright:
© John Benjamins Publishing Company.
PY - 2023/3/16
Y1 - 2023/3/16
N2 - This article addresses the role of translocal interconnectedness between offline and online spaces by examining the varied presence of language displays in such spaces. Quantitative findings on language presence in the offline public spaces of four Gothenburg neighbourhoods are contrasted with the online presence found in three Swedish search portals, and the differences are interpreted in light of the broader socioeconomic processes of gentrification and segregation. The comparison between online and offline presence allows us to give a more holistic picture of the neighbourhoods; it reveals, among other things, the presence of semi-public spaces, with a multilingual presence of commercial enterprises and civil society organizations, and points out that some super-diverse neighbourhoods have more online than offline presence on search portals. Thus, the often-stereotyped mental picture of these neighbourhoods as being passive, static, ‘segregated’ and ‘problematic’ is challenged.
AB - This article addresses the role of translocal interconnectedness between offline and online spaces by examining the varied presence of language displays in such spaces. Quantitative findings on language presence in the offline public spaces of four Gothenburg neighbourhoods are contrasted with the online presence found in three Swedish search portals, and the differences are interpreted in light of the broader socioeconomic processes of gentrification and segregation. The comparison between online and offline presence allows us to give a more holistic picture of the neighbourhoods; it reveals, among other things, the presence of semi-public spaces, with a multilingual presence of commercial enterprises and civil society organizations, and points out that some super-diverse neighbourhoods have more online than offline presence on search portals. Thus, the often-stereotyped mental picture of these neighbourhoods as being passive, static, ‘segregated’ and ‘problematic’ is challenged.
UR - http://www.scopus.com/inward/record.url?scp=85153584177&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85153584177&partnerID=8YFLogxK
U2 - 10.1075/ll.22003.ros
DO - 10.1075/ll.22003.ros
M3 - Article
AN - SCOPUS:85153584177
SN - 2214-9953
VL - 9
SP - 181
EP - 210
JO - Linguistic Landscape
JF - Linguistic Landscape
IS - 2
ER -