Links in the buying chain

Ralph Angelo Oliva

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish (US)
Pages (from-to)44-47
Number of pages4
JournalMarketing Management
Volume13
Issue number6
StatePublished - Nov 1 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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