Original language | English (US) |
---|---|
Pages (from-to) | 44-47 |
Number of pages | 4 |
Journal | Marketing Management |
Volume | 13 |
Issue number | 6 |
State | Published - Nov 1 2004 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Ralph Angelo Oliva
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 44-47 |
Number of pages | 4 |
Journal | Marketing Management |
Volume | 13 |
Issue number | 6 |
State | Published - Nov 1 2004 |