Links in the buying chain

Research output: Contribution to journal › Review article › peer-review

All Science Journal Classification (ASJC) codes

@article{cce01d9fa24b45e4ab7e543835c4c3ec,

title = "Links in the buying chain",

author = "Oliva, \{Ralph Angelo\}",

year = "2004",

month = nov,

day = "1",

language = "English (US)",

volume = "13",

pages = "44--47",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "6",

}

TY - JOUR

T1 - Links in the buying chain

AU - Oliva, Ralph Angelo

PY - 2004/11/1

Y1 - 2004/11/1

UR - https://www.scopus.com/pages/publications/10844249256

UR - https://www.scopus.com/pages/publications/10844249256#tab=citedBy

M3 - Review article

AN - SCOPUS:10844249256

SN - 1061-3846

VL - 13

SP - 44

EP - 47

JO - Marketing Management

JF - Marketing Management

IS - 6

ER -