TY - JOUR
T1 - Live streaming as co-performance
T2 - Dynamics between center and periphery in theatrical engagement
AU - Li, Jie
AU - Gui, Xinning
AU - Kou, Yubo
AU - Li, Yukun
N1 - Publisher Copyright:
Copyright is held by the owner/author(s). Publication rights licensed to ACM.
PY - 2019/11
Y1 - 2019/11
N2 - Live streaming is a highly participatory form of performance, involving various types of audience participation such as liking, commenting, and gifting. But how do streamers and audiences collaborate to deliver live streaming performances? We approach this question through an interview study with 30 spectators and eight streamers in China. Drawing from theatrical engagement research, we use the cogitative spatial concept of center-peripheral attention of the audience to analyze the complex interplay between streamers and spectators, where the former occupy the center and the latter the periphery. We then discuss the orchestration of the center and the periphery, where streamers and spectators coordinate their respective performances, as well as the interaction between the center and the periphery, where the center-periphery distinction blurs. Based on these findings, we discuss co-performance as a theatrical metaphor for understanding live streaming and audience engagement.
AB - Live streaming is a highly participatory form of performance, involving various types of audience participation such as liking, commenting, and gifting. But how do streamers and audiences collaborate to deliver live streaming performances? We approach this question through an interview study with 30 spectators and eight streamers in China. Drawing from theatrical engagement research, we use the cogitative spatial concept of center-peripheral attention of the audience to analyze the complex interplay between streamers and spectators, where the former occupy the center and the latter the periphery. We then discuss the orchestration of the center and the periphery, where streamers and spectators coordinate their respective performances, as well as the interaction between the center and the periphery, where the center-periphery distinction blurs. Based on these findings, we discuss co-performance as a theatrical metaphor for understanding live streaming and audience engagement.
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U2 - 10.1145/3359166
DO - 10.1145/3359166
M3 - Article
AN - SCOPUS:85075077965
SN - 2573-0142
VL - 3
JO - Proceedings of the ACM on Human-Computer Interaction
JF - Proceedings of the ACM on Human-Computer Interaction
IS - CSCW
M1 - 64
ER -