TY - JOUR
T1 - Local food in times of crisis
T2 - The impact of COVID-19 and two reinforcing primes
AU - Vecchi, Martina
AU - Jaenicke, Edward C.
AU - Schmidt, Claudia
N1 - Funding Information:
We thank Kathryn J. Brasier, Francesco Colombo, Linlin Fan, Karen Fisher‐Vanden, Carola Grebitus, Yizao Liu, Nadia Streletskaya, and Katherine Y. Zipp for their helpful comments. This project is funded by a Rapid Response to COVID‐19 Grant by the College of Agricultural Sciences Institute for Sustainable Agricultural, Food, and Environmental Science. We also acknowledge support by the USDA National Institute of Food and Agriculture and Hatch Appropriations under Project number PEN04709 and Accession number 1019915.
Publisher Copyright:
© 2022 Wiley Periodicals LLC.
PY - 2022/10/1
Y1 - 2022/10/1
N2 - Using an online survey experiment and a sample of 1650 participants from the Mid-Atlantic region in the United States, we investigate the effects of COVID-19 and two reinforcing primes on preferences for local food and donations to support farmers, farmers markets, and a food-relief program. At the beginning of the survey, we induce a subset of participants to think about the impact of the COVID-19 pandemic on either their personal life, finances, and health or on their local community and its members. Both primes increase participants’ levels of anxiety and slightly reduce their sense of community. Additionally, both primes significantly decrease the hypothetical price premium participants are willing to pay for local food, that is, both for fruits and vegetables and for meat products. The primes do not significantly affect the amount donated to charitable organizations, except when controlling for participants’ own experiences with COVID-19. While priming increases donations for some participants, it decreases donations for those with a “strong” COVID-19 experience, especially for the food relief program. [EconLit Citations: C90, Q19].
AB - Using an online survey experiment and a sample of 1650 participants from the Mid-Atlantic region in the United States, we investigate the effects of COVID-19 and two reinforcing primes on preferences for local food and donations to support farmers, farmers markets, and a food-relief program. At the beginning of the survey, we induce a subset of participants to think about the impact of the COVID-19 pandemic on either their personal life, finances, and health or on their local community and its members. Both primes increase participants’ levels of anxiety and slightly reduce their sense of community. Additionally, both primes significantly decrease the hypothetical price premium participants are willing to pay for local food, that is, both for fruits and vegetables and for meat products. The primes do not significantly affect the amount donated to charitable organizations, except when controlling for participants’ own experiences with COVID-19. While priming increases donations for some participants, it decreases donations for those with a “strong” COVID-19 experience, especially for the food relief program. [EconLit Citations: C90, Q19].
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U2 - 10.1002/agr.21754
DO - 10.1002/agr.21754
M3 - Article
C2 - 35942029
AN - SCOPUS:85131788765
SN - 0742-4477
VL - 38
SP - 850
EP - 873
JO - Agribusiness
JF - Agribusiness
IS - 4
ER -