Looking at Whales: Narration and the Organization of Visual Experience

While interest in visual representations of animals is well established in visual sociology, this article explores another set of possibilities connected with practices of looking at animals. In particular, I examine the social organization of visual experience in whale watching, with a focus on the role of narration. Using detailed transcriptions of whale watch narration as data, I argue that naturalists produce publicly witnessed trip sightings by coordinating what can be seen in the water with understandings of whales as objects of scientific research and environmental concern.