Looking into aristotle’s eyes: Toward a theory of rhetorical vision

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This article culls a theory of rhetorical vision from Aristotle’s Rhetoric by examining the cluster of terms that bears on his theory of visual style. Rhetorical vision stands apart from but complements visual rhetoric in that it attends to the rhetorical and linguistic conjuring of visual images—what contemporary neuroscientists call visual imagery—and can even affect direct perception. The article concludes by examining rhetorical vision in Demosthenes’ Epitaphios. At stake in this investigation is the visible and visual liveliness of rhetoric and its ability to alter sense perception.

Original languageEnglish (US)
Pages (from-to)139-165
Number of pages27
JournalAdvances in the History of Rhetoric
Issue number2
StatePublished - 2011

All Science Journal Classification (ASJC) codes

  • Language and Linguistics
  • Communication
  • Linguistics and Language
  • Literature and Literary Theory


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