Lookism in the Chinese Job Advertisements

Yuanlu Niu, Rose Baker, Xu Xu, Malar Hirudayaraj

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


The purpose of this study was to explore lookism over a wide range of occupations in the Chinese workplace and investigate if the occurrence of lookism in job advertisements was associated to gender type of occupations and other occupation characteristics. Participants (N = 243) estimated the percentage of female job incumbents for each investigated occupation (N = 20). Content analysis was conducted to examine the occurrence of terms related to physical attributes in the job advertisements (N = 2000) across the 20 occupations. We found that Chinese employers explicitly specified what physical attributes are desirable among their potential employees. Lookism is markedly high in female-dominated occupations.

Original languageEnglish (US)
JournalJournal of Asia-Pacific Business
StateAccepted/In press - 2021

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • General Business, Management and Accounting


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