Based on user-generated content from a social media website, this study investigated the impact of a popular film in China—Lost in Thailand—on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the spatiotemporal behavior patterns of Chinese tourists visiting Thailand before and after the release of the film. This study investigated changes in tourist behavior at a destination in three dimensions: total tourist volumes, the structure of tourism flow networks, and the spatiotemporal patterns of tourists. The results revealed that film productions substantially influenced the behavior of tourists visiting the destination.
All Science Journal Classification (ASJC) codes
- Tourism, Leisure and Hospitality Management