TY - JOUR
T1 - Macromarketers as Educators
T2 - Commentary on “Introducing Holixec Education”
AU - Stanton, Julie V.
N1 - Publisher Copyright:
© The Author(s) 2025
PY - 2025/9
Y1 - 2025/9
N2 - The proposed “holixec” education model of Wided Batat is critiqued in this commentary. While it has a strong general aim, and provides considerable basis for continued pedagogical innovation in macromarketing, its arguments miss what is already being done by macromarketing educators. The model's underpinnings also miss elements of what macromarketing represents. As a guide for educators, however, it asks important questions that should not be ignored.
AB - The proposed “holixec” education model of Wided Batat is critiqued in this commentary. While it has a strong general aim, and provides considerable basis for continued pedagogical innovation in macromarketing, its arguments miss what is already being done by macromarketing educators. The model's underpinnings also miss elements of what macromarketing represents. As a guide for educators, however, it asks important questions that should not be ignored.
UR - https://www.scopus.com/pages/publications/85215505377
UR - https://www.scopus.com/inward/citedby.url?scp=85215505377&partnerID=8YFLogxK
U2 - 10.1177/02761467251313965
DO - 10.1177/02761467251313965
M3 - Article
AN - SCOPUS:85215505377
SN - 0276-1467
VL - 45
SP - 519
EP - 523
JO - Journal of Macromarketing
JF - Journal of Macromarketing
IS - 3
ER -