Macromarketing Pedagogy at the 2023 Conference

Research output: Contribution to journalComment/debatepeer-review

Abstract

This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.

Original languageEnglish (US)
Pages (from-to)522-523
Number of pages2
JournalJournal of Macromarketing
Volume43
Issue number4
DOIs
StatePublished - Dec 2023

All Science Journal Classification (ASJC) codes

  • Marketing

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