Macromarketing Pedagogy at the 2023 Conference

Julie V. Stanton

doi:10.1177/02761467231200846

Macromarketing Pedagogy at the 2023 Conference

Julie V. Stanton

Penn State Brandywine

Research output: Contribution to journal › Comment/debate › peer-review

Abstract

This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.

Original language	English (US)
Pages (from-to)	522-523
Number of pages	2
Journal	Journal of Macromarketing
Volume	43
Issue number	4
DOIs	https://doi.org/10.1177/02761467231200846
State	Published - Dec 2023

All Science Journal Classification (ASJC) codes

Marketing

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10.1177/02761467231200846

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title = "Macromarketing Pedagogy at the 2023 Conference",

abstract = "This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.",

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Macromarketing Pedagogy at the 2023 Conference

Abstract

All Science Journal Classification (ASJC) codes

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