Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton; Stanley J. Shapiro

doi:10.1177/02761467241299334

Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton, Stanley J. Shapiro

Penn State Brandywine

Research output: Contribution to journal › Comment/debate › peer-review

Abstract

This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.

Original language	English (US)
Journal	Journal of Macromarketing
DOIs	https://doi.org/10.1177/02761467241299334
State	Accepted/In press - 2024

All Science Journal Classification (ASJC) codes

Marketing

Access to Document

10.1177/02761467241299334

Cite this

@article{c8ab1ea29cbe4ee3b0ea4ccd960d8122,

title = "Macromarketing Pedagogy at the 2024 Conference",

abstract = "This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.",

author = "Stanton, {Julie V.} and Shapiro, {Stanley J.}",

note = "Publisher Copyright: {\textcopyright} The Author(s) 2024.",

year = "2024",

doi = "10.1177/02761467241299334",

language = "English (US)",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications Inc.",

}

TY - JOUR

T1 - Macromarketing Pedagogy at the 2024 Conference

AU - Stanton, Julie V.

AU - Shapiro, Stanley J.

PY - 2024

Y1 - 2024

N2 - This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.

AB - This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.

UR - http://www.scopus.com/inward/record.url?scp=85212763455&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85212763455&partnerID=8YFLogxK

U2 - 10.1177/02761467241299334

DO - 10.1177/02761467241299334

M3 - Comment/debate

AN - SCOPUS:85212763455

SN - 0276-1467

JO - Journal of Macromarketing

JF - Journal of Macromarketing

ER -

Macromarketing Pedagogy at the 2024 Conference

Abstract

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this