Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton; Stanley J. Shapiro

doi:10.1177/02761467241299334

Macromarketing Pedagogy at the 2024 Conference

Julie V. Stanton
, Stanley J. Shapiro

Penn State Brandywine

Research output: Contribution to journal › Comment/debate › peer-review

Abstract

This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.

Original language	English (US)
Pages (from-to)	74-76
Number of pages	3
Journal	Journal of Macromarketing
Volume	45
Issue number	1
DOIs	https://doi.org/10.1177/02761467241299334
State	Published - Mar 2025

All Science Journal Classification (ASJC) codes

Marketing

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10.1177/02761467241299334

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abstract = "This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.",

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AB - This commentary summarizes the presentations made during three Macromarketing Pedagogy sessions at the 2024 Macromarketing Conference held in Helsinki, Finland, in June. Presentations focused on (1) broad business school challenges in teaching macromarketing and sustainability; (2) the value of specific tools for a broad set of marketing courses; and (3) illustration of tools being applied to specific marketing courses. Macromarketers are encourage to read the full abstracts or papers on the Macromarketing Society's website.

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Macromarketing Pedagogy at the 2024 Conference

Abstract

All Science Journal Classification (ASJC) codes

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