Mad cow coverage more positive in midwest papers

Michel M. Haigh, Michael Bruce, Elizabeth Craig

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


A content analysis comparing coverage of the first U.S. mad cow outbreak found that Midwest papers used more episodic frames and were more positive in tone than were coastal papers, which used more human health frames and were more negative overall.

Original languageEnglish (US)
Pages (from-to)50-62
Number of pages13
JournalNewspaper Research Journal
Issue number1
StatePublished - Jan 1 2008

All Science Journal Classification (ASJC) codes

  • Communication


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