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Mad cow coverage more positive in midwest papers

  • Michel M. Haigh
  • , Michael Bruce
  • , Elizabeth Craig

Research output: Contribution to journalArticlepeer-review

Abstract

A content analysis comparing coverage of the first U.S. mad cow outbreak found that Midwest papers used more episodic frames and were more positive in tone than were coastal papers, which used more human health frames and were more negative overall.

Original languageEnglish (US)
Pages (from-to)50-62
Number of pages13
JournalNewspaper Research Journal
Volume29
Issue number1
DOIs
StatePublished - Jan 1 2008

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

All Science Journal Classification (ASJC) codes

  • Communication

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