Magazine publisher and advertising manager standards for acceptable advertising

Patrick R. Parsons, Herbert J. Rotfeld, Todd Gray

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


The often-repeated examples of how many media outlets exercise strict oversight in accepting advertising imply that self-regulation can take over where government activities end. However, little has been written about perspectives applied by magazines beyond those of one or two examples. This article presents reactions from publishers and advertising managers about the standards they use to decide which ads are acceptable for publication.

Original languageEnglish (US)
Pages (from-to)199-211
Number of pages13
JournalCurrent Issues and Research in Advertising
Issue number1-2
StatePublished - Mar 1987

All Science Journal Classification (ASJC) codes

  • Marketing


Dive into the research topics of 'Magazine publisher and advertising manager standards for acceptable advertising'. Together they form a unique fingerprint.

Cite this