Abstract
The often-repeated examples of how many media outlets exercise strict oversight in accepting advertising imply that self-regulation can take over where government activities end. However, little has been written about perspectives applied by magazines beyond those of one or two examples. This article presents reactions from publishers and advertising managers about the standards they use to decide which ads are acceptable for publication.
Original language | English (US) |
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Pages (from-to) | 199-211 |
Number of pages | 13 |
Journal | Current Issues and Research in Advertising |
Volume | 10 |
Issue number | 1-2 |
DOIs | |
State | Published - Mar 1987 |
All Science Journal Classification (ASJC) codes
- Marketing