@inbook{30aaa03f5d914d0aa858f013d6b69450,
title = "Making Choices for a Sequence of Healthy and Unhealthy Options",
abstract = "When making food choices, consumers sometimes decide between simultaneously presented options, such as when choosing from items in a self-serve display case at a convenience store or coffee shop (i.e., Starbucks). However, in many instances, consumers choose from sequentially presented items, such as when navigating up and down the aisles of a supermarket or when progressing through the food line at a cafeteria/buffet. As these examples suggest, it is not only common for consumers to choose between sequentially presented food options, it is also practically relevant (Biswas et al. 2014; Biswas et al. 2010; O{\textquoteright}Brien and Ellsworth 2012).",
author = "Dipayan Biswas and Courtney Szocs and Inman, {J. Jeffrey}",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-11815-4_55",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "167--172",
booktitle = "Developments in Marketing Science",
address = "United States",
}