Making Choices for a Sequence of Healthy and Unhealthy Options

Dipayan Biswas, Courtney Szocs, J. Jeffrey Inman

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


When making food choices, consumers sometimes decide between simultaneously presented options, such as when choosing from items in a self-serve display case at a convenience store or coffee shop (i.e., Starbucks). However, in many instances, consumers choose from sequentially presented items, such as when navigating up and down the aisles of a supermarket or when progressing through the food line at a cafeteria/buffet. As these examples suggest, it is not only common for consumers to choose between sequentially presented food options, it is also practically relevant (Biswas et al. 2014; Biswas et al. 2010; O’Brien and Ellsworth 2012).

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages6
StatePublished - 2016

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management

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